Babybel
They're cute as hell, just like you. The goal of this one is pretty simple. Make consumers develop an emotional connection & attachment to cheese. That’s right, cheese. Babybel cheese, to be specific. Aren’t they cute? And now don’t you want to go buy a 12-pack of Babybel and let them into your life? Role: Art Director & Copywriter AD & CW Partner: Sophie McNeill