Hubba Bubba

It's shareable, customizable, delicious, and 6-feet long -- its Hubba Bubba Bubble gum. When we were looking into other bubble gum brands, we got bored. The size of each piece is predetermined and standard. Boring if you ask me. With Hubba Bubba, the owner gets to choose the size of the gum they give others. Sharing HB's Bubble Tape has the ability to show how much you like someone (typically, someone you like more would get more gum). Some say that love can't be measured, but with Hubba Bubba says otherwise. Love really can be measured. We chose to make our campaign's art direction childlike and simple for multiple reasons. One, Hubba Bubba reminded us of our childhood and we wanted to embrace the innocence and joy that comes with sharing gum with your friends. We also felt that chewing bubblegum is a playful and fun act, leading to our stick figure characters with colorful clothing and backgrounds. Role: Art Director & Copywriter AD & CW Partner: Sophie McNeill